Strategic Design Studio — PVD · SWFL · SoVT

Marketing department included.

Senior strategy. Next-generation execution. We pair executive-level brand strategy with AI-accelerated workflows to build, launch, and scale your digital presence. No agency bloat. Just the work that compounds, shipped faster.

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Strategic Design Marketing Strategy Brand Positioning Team Building Campaign Execution Operator-Level Support
Strategic Design Marketing Strategy Brand Positioning Team Building Campaign Execution Operator-Level Support
Creative process at Plum
20 Years

About the Studio

You don't need another vendor.
You need the whole department.

You don't need another vendor adding to your to-do list. You need someone to take the whole list. We build your marketing infrastructure end to end — brand, voice, content, social, SOPs, file systems, workflows, tech. We find what's broken, fix what's leaking, install what's missing, and document all of it. The kind of build that could run without us — except most clients decide they'd rather keep us around.

Dawn Sepulveda

Dawn Sepulveda

Founder & Creative Director

Things We Share

Senior thinking, generously shared.

Plum Signature Studio is a free email signature generator we built for founders and operators who deserve a signature that looks like them. No signup. No upsell. Built in Providence, used everywhere.

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What
we do

03 Core Disciplines
01

Lead

The marketing function, owned.

We come in as your senior marketing voice. Quarterly planning, budget allocation, hiring, and oversight of any vendors you keep — the work a full-time CMO would own, scaled to what you actually need.

  • Marketing Strategy & Roadmap
  • Budget & Resource Planning
  • Team & Agency Management
  • Board-Level Reporting
02

Build

The work that compounds.

Design isn't decoration; it's architecture. We utilize lean, AI-driven development stacks to build digital products, dynamic interfaces, and brand assets at an unprecedented pace. From database architecture to frontend aesthetics, we deploy high-end, functional design without the friction of traditional dev cycles. Built once, used everywhere.

  • Brand Positioning & Messaging
  • Visual Identity Systems
  • Rapid-Deployment Digital Products
  • Sales & Marketing Enablement
03

Run

Campaigns that ship.

Day-to-day execution against the plan. Content, campaigns, launches, and the unglamorous operational work that keeps the marketing engine moving while you focus on the business.

  • Campaign Development & Launch
  • Content & Creative Production
  • Marketing Operations
  • Performance Reporting

The Differentiator

The Modern Stack

Traditional agencies sell you hours. We sell you outcomes. By integrating intelligent automation and AI-driven development into our core workflows, we drastically reduce time-to-market. The result is an editorial, highly-engineered brand presence built leaner, faster, and smarter.

PLUM
"

The thing about working with Dawn is you don't have to over-explain. She picks up on what you're building faster than you can describe it, and then she makes it look better than you pictured. Ten years in and she's still the first call.

Dawn has this rare ability to take a tangled set of business goals and turn them into something that looks inevitable!

Start a Conversation

Tell us what you're working on.

Most projects start with a 30-minute conversation. We'll listen, ask a few questions, and tell you honestly whether we're the right fit. If we're not, we usually know who is.