Brand. Systems. AI. Set up.

Your company, set up right.

Brand, systems, and AI, built by a senior team and run so you don’t have to. From the domain and EIN to the website, tools, and operating procedures, we build it, document it, and hand you a business that’s ready to work.

Start a conversation See what we build

About

You don’t need another vendor. You need the whole build.

Brand identity sketches for a ceramics client on a studio desk
20Years
Dawn Sepulveda

Dawn Sepulveda

Founder & Creative Director

Former Marketing Director at MG Commercial; founded Plum in 2006. Twenty years building companies and the operational engines behind them.

Most founders end up managing a web designer, an agency, a stack of SaaS tools, and a graveyard of logins.

We take the entire board.

  1. Stand up your tech
  2. Build the brand and marketing engine
  3. Document your operations
  4. Coordinate legal setup with partner counsel

When we hand over the keys, it runs without us. Most clients keep us anyway.

What we do

Built to launch. Systems built to run it.

Most agencies hand you a logo and wish you luck. We build the brand, set up everything behind it, and write down how it all runs, so your business works from day one.

01 Brand & Market Presence

Want some attention?

Do people use your brochures as a cure for insomnia? We fix that.

Identity
Logo, typography, and color, plus a brand guide written for people who aren’t designers. Because the company with the best words always wins.
Website
Fast, works on every screen, and built to be found.
Collateral
Pitch decks, proposal templates, stationery, and email signatures. Make yours free in our Signature Studio 

The hand-offEvery file is organized in one library, ready for print, web, and social. No digging through old folders.

02 Company & Technical Setup

The paperwork and plumbing, handled.

Company setup
Formation, EIN, and legal setup through our partner counsel.
Domain & email
Your domain purchased and your business email set up properly, so your mail lands in inboxes, not spam.
Workspace
A Notion or Airtable hub for clients, projects, and files.
Billing & intake
Invoice templates, payments, and client onboarding forms.

The hand-offClean logins and one place for every document.

03 AI & Operating Procedures

The systems that let you step away.

SOP library
Step-by-step playbooks for intake, publishing, and client communication.
AI assistants
Set up around your work, your voice, and your rules, and we teach you how to use them.
Ongoing support
Keep us on as your department to keep everything current.

The hand-offPlaybooks clear enough that a new hire can run them without asking where the files live.

The difference

AreaTypical agencyWith Plum
BrandA beautiful logo fileA brand system built into your templates and collateral
Company setupNot their jobFormation, EIN, and legal setup through partner counsel
Email & domainSet up quickly, then mail lands in spamSet up properly, and your mail gets delivered
Daily operationsScattered docs and linksOne hub with written procedures
Launch day“Here are your files. Good luck!”Site live, intake running, tools connected

Starting from an idea, or have a brand that needs systems behind it? We start from where you are.

Start a conversation

Tools & AI setup

The right tools for how you actually work.

Tell us what you do all day. We’ll show you the tools that can do it faster, including AI you didn’t know existed, set them up around your work, and teach you to use them in plain language.

No jargon, no shelfware.

Start a conversation

Why we’re faster

Senior judgment, faster hands.

Traditional agencies sell hours. We sell finished work.

Every project is led by someone who has done this for two decades, and we use AI-assisted tools for the slow, repetitive parts.

Framed print above a walnut desk with a laptop, a cup, a notebook, and a brass lamp, reading: Possible can be done immediately. We're already working on the impossible. But please allow 48 hours for miracles.

The timeline

Months → weeks

The build that takes a traditional agency months takes us weeks.

Faster hands

AI-assisted

Drafting, formatting, research, setup, and testing.

Senior judgment

Always human

What to build, in what order, and whether it’s right. That’s the part we never automate.

The process

How it works

  1. 01

    Talk

    A 30-minute call about where you are and what you need.

  2. 02

    Plan

    A clear scope, timeline, and fixed price.

  3. 03

    Build

    We set it up, document it, and train your team.

  4. 04

    Run

    Take it from there, or keep us on as your department.

Proof

Often behind the scenes.

Most of our work deploys under our clients’ brands as their internal team. A few builds we can talk about:

The thing about working with Dawn is you don’t have to over-explain. She picks up on what you’re building faster than you can describe it, and then she makes it look better than you pictured. Ten years in and she’s still the first call.

Dawn has this rare ability to take a tangled set of business goals and turn them into something that looks inevitable!

Contact

Have a challenge? We’re listening.

Most projects start with a 30-minute call. We’ll listen, ask a few questions, and tell you honestly whether we’re the right fit, and if we’re not, who is.

Our promiseEvery inquiry gets an answer by the end of the business day.
Prefer email?Write us a letter (we like letters!) at hello@whoisplum.com.
Or call(401) 272-2212
Quick answers
What stage of company is this for?

Starting from an idea, or have a brand that needs systems behind it? We start from where you are.

How involved does my team need to be?

We set it up, document it, and train your team. When we hand over the keys, it runs without us.

Is it a fixed fee or a retainer?

Every build starts with a clear scope, timeline, and fixed price. After that, take it from there, or keep us on as your department.

What do you need? Pick any