Strategic Design Studio — PVD · SWFL · SoVT

We're the marketing team for companies that that don't have one.

Fractional CMO leadership and embedded marketing for founders and operators who need senior thinking without a full-time hire.

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Fractional CMO Marketing Strategy Brand Positioning Team Building Campaign Execution Operator-Level Support
Fractional CMO Marketing Strategy Brand Positioning Team Building Campaign Execution Operator-Level Support
Creative process at Plum
20 Years

About the Studio

Senior marketing leadership,
without the full-time line item.

Most of our clients come to us at the same inflection point: they've outgrown DIY marketing, but a full-time CMO isn't the right fit yet — too expensive, too rigid, or too soon.

That's where we come in. Since 2006, we've embedded with founders and leadership teams across Providence, Southwest Florida, and Southern Vermont as their fractional marketing function. We set the strategy, build the team, run the campaigns, and stay long enough to make ourselves replaceable.

Most of our work comes through referral. There's a reason for that.

Dawn Sepulveda

Dawn Sepulveda

Founder & Fractional CMO

What
we do

03 Core Disciplines
01

Lead

The marketing function, owned.

We come in as your senior marketing voice. Quarterly planning, budget allocation, hiring, agency oversight — the work a full-time CMO would own, scaled to what you actually need.

  • Marketing Strategy & Roadmap
  • Budget & Resource Planning
  • Team & Agency Management
  • Board-Level Reporting
02

Build

The work that compounds.

Positioning, messaging, brand systems, websites — the foundational assets that make every campaign easier and every hire faster. Built once, used everywhere.

  • Brand Positioning & Messaging
  • Visual Identity Systems
  • Website Strategy & Design
  • Sales & Marketing Enablement
03

Run

Campaigns that ship.

Day-to-day execution against the plan. Content, campaigns, launches, and the unglamorous operational work that keeps the marketing engine moving while you focus on the business.

  • Campaign Development & Launch
  • Content & Creative Production
  • Marketing Operations
  • Performance Reporting
PLUM
"

The thing about working with Dawn is you don't have to over-explain. She picks up on what you're building faster than you can describe it, and then she makes it look better than you pictured. Ten years in and she's still the first call.

Dawn has this rare ability to take a tangled set of business goals and turn them into something that looks inevitable!

Start a Conversation

Tell us what you're working on.

Most projects start with a 30-minute conversation. We'll listen, ask a few questions, and tell you honestly whether we're the right fit. If we're not, we usually know who is.